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For your convenience, we've included printable and downloadable documents you can use in your campaign.
Toolkit overview: An unclaimed constituency of 30 million young adultsthose who did not vote in the last presidential electionis up for grabs. download>
Young voter types: Young adults generally fit one of three basic types: the Likely Young Voter, the Potential Young Voter, and the Unlikely Young Voter. download>
What they want from you: Young adults believe they are not as important to candidates as their parents are, and they are eager for the attention, respect, and access that you give older voters. download>
How they decide their vote: Young adults are similar to older adults when evaluating candidates, saying that your issue stands are the most important factor in their voting decisions. download>
What about party_ Young adults' party leanings are surprisingly different from older Americans. download>
Talk to young voters: Young voters will be particularly interested in your positions on the issues and in your background, experience and record. download>
Connect with young voters: Large majorities of young adultsjust like older voterssay they most often rely on television news and newspapers and magazines for information about candidates, politics and public affairs. download>
Plan campaign visits: A critical part of reaching young voters is visiting on their turf - whether it's schools, colleges, jobs, community centers, service programs, churches, recreation leagues, clubs or school sports events. download>
Dos and don'ts: Based on what young adults have told us, here are some "Do's and Don'ts" for campaigning for these voters. download>
Young voter GOTV: Getting out the vote is the last step in every campaign. download>
Young voters and older voters: Older voters appreciate a candidate who reaches out to young voters, and this outreach can have a "trickle up" effect on older voters. download>
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