The information and advice presented in the Toolkit are research-based.
You may be interested in examining our 2002 national survey of young
adults and other research
and resources to get a deeper understanding of young voters and
fuller sense of the supporting material available.
Much of the information and advice are derived from national survey data. You may prefer to see data about young adults that correspond more closely to those in your area or district. We have prepared a number of special cross-tabulations of data that analyze the most salient characteristics of the young adult population more discreetly by region; by urban/suburban/rural; by ethnicity; by education level and work status; by gender; by age; by level of volunteer activity; by religious practice; by party; and by registration.
A critical element in the advice has to do with the interplay between campaign and GOTV efforts directed at younger voters and the impact on older voters. You may want to take a closer look at this data and research.
We have distilled the information and advice in this Toolkit from a variety of sources, including:
A series of 18 focus groups of 18-25 year olds held in Pennsylvania,
California and Texas in 2000, conducted under the guidance of
Lake Snell Perry & Associates.
Field studies of the 2000 and 2001 Young Voter Campaigns conducted
by Professors Rod Hart and Sharon Jarvis at the Annette Strauss
Institute for Civic Participation at the University of Texas
