Developing a better understanding of young voters is an important first step in a young voter campaign strategy. Then comes the challenge of applying that understanding in a real campaign environment. In this context, the outreach to younger voters has both similarities to and differences from the way you campaign with older voters.   This section of the Toolkit gives guidance on where to campaign for Likely and Potential Young Voters -- with specific advice on what methods and channels you can use to communicate with them. Plus, it provides a range of downloadable tools to reach them.   Use it to develop your schedule, your speeches, your advertising, and your message.